{"product_id":"the-elements-of-eloquence-mark-forsyth","title":"The Elements of Eloquence; Mark Forsyth","description":"\u003cp\u003e\u003cspan\u003ePaperback\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCondition: New\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"item-info\"\u003e\n\u003cdiv data-height=\"230\" class=\"item-excerpt trunc\" itemprop=\"description\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eFROM THE AUTHOR OF THE SUNDAY TIMES NUMBER ONE BESTSELLER THE ETYMOLOGICON.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e'An informative but highly entertaining journey through the figures of rhetoric... Mark Forsyth wears his considerable knowledge lightly. He also writes beautifully.' David Marsh, Guardian.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eMark Forsyth presents the secret of writing unforgettable phrases, uncovering the techniques that have made immortal such lines as 'To be or not to be' and 'Bond. James Bond.'\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIn his inimitably entertaining and witty style, he takes apart famous quotations and shows how you too can write like Shakespeare, Oscar Wilde or John Lennon.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eCrammed with tricks to make the most humdrum sentiments seem poetic or wise, The Elements of Eloquence reveals how writers through the ages have turned humble words into literary gold - and how you can do the same.\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"description bottom show-all\" itemprop=\"description\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"description bottom show-all\" 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