{"product_id":"how-to-be-cool-the-150-essential-idols-ideals-and-other-cool-s-thomas-w-hodgkinson","title":"How To Be Cool; Thomas W. Hodgkinson","description":"\u003cp\u003eHardback\u003c\/p\u003e\n\u003cp\u003eCondition: New\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"item-info\"\u003e\n\u003cdiv class=\"item-excerpt trunc\" data-height=\"230\" itemprop=\"description\"\u003e\n\u003cdiv class=\"item-info\"\u003e\n\u003cdiv data-height=\"230\" class=\"item-excerpt trunc\" itemprop=\"description\"\u003e\n\u003cdiv class=\"item-info\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-height=\"230\" class=\"item-excerpt trunc\" data-mce-fragment=\"1\" itemprop=\"description\"\u003e\n\u003cdiv class=\"item-info\"\u003e\n\u003cdiv data-height=\"230\" class=\"item-excerpt trunc\" itemprop=\"description\"\u003e\n\u003cdiv class=\"item-info\"\u003e\n\u003cdiv data-height=\"230\" class=\"item-excerpt trunc\" itemprop=\"description\"\u003e\n\u003cdiv class=\"item-info\"\u003e\n\u003cdiv class=\"item-excerpt trunc\" data-height=\"230\" itemprop=\"description\"\u003e\n\u003cdiv class=\"item-info\"\u003e\n\u003cdiv data-height=\"230\" class=\"item-excerpt trunc\" itemprop=\"description\"\u003e\n\u003cdiv class=\"item-info\"\u003e\n\u003cdiv class=\"item-excerpt trunc\" data-height=\"230\" itemprop=\"description\"\u003e\n\u003cdiv class=\"item-info\"\u003e\n\u003cdiv class=\"item-excerpt trunc\" data-height=\"230\" itemprop=\"description\"\u003e\n\u003cdiv class=\"item-info\"\u003e\n\u003cdiv data-height=\"230\" class=\"item-excerpt trunc\" itemprop=\"description\"\u003e\u003cspan\u003e\u003cspan\u003eThe 150 Essential Idols, Ideals and Other Cool S***\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-height=\"230\" class=\"item-excerpt trunc\" itemprop=\"description\"\u003e\u003cspan\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-height=\"230\" class=\"item-excerpt trunc\" itemprop=\"description\"\u003e\n\u003cdiv class=\"item-info\"\u003e\n\u003cdiv class=\"item-excerpt trunc\" data-height=\"230\" itemprop=\"description\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"item-excerpt trunc\" data-height=\"230\" itemprop=\"description\"\u003eCool can't be taught. That's the received wisdom, yet this wry, entertaining compendium by Thomas W. Hodgkinson (author of the indispensable How to Sound Cultured) shows that, on the contrary, anyone can increase their cool quotient by learning from the masters and the methods of the past.\u003cbr\u003e\u003cbr\u003eAs well as identifying the Nine Defining Qualities of Cool, the book takes you on a tour of the 75 'Idols'; (from William Blake to Kate Moss, via Marlon Brando and Lou Reed) and 50 'Ideas and Ideals'; (drugs, Buddhism, base jumping, irony, etc.) that have created and embodied those qualities. A slim final section, 'The Real Deal', presents the author's own personal, often surprising selection of the 25 coolest things on the planet.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eUncoolness can be unlearnt, is the implication, but anyone aspiring to true cool must ultimately find it for themselves.\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-height=\"230\" class=\"item-excerpt trunc\" itemprop=\"description\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"item-info\"\u003e\n\u003cdiv data-height=\"230\" class=\"item-excerpt trunc\" itemprop=\"description\"\u003e\n\u003cdiv class=\"item-info\"\u003e\n\u003cdiv data-height=\"230\" class=\"item-excerpt trunc\" itemprop=\"description\"\u003e\n\u003cdiv class=\"item-info\"\u003e\n\u003cdiv class=\"item-excerpt trunc\" data-height=\"230\" itemprop=\"description\"\u003e\n\u003cdiv class=\"item-info\"\u003e\n\u003cdiv class=\"item-excerpt trunc\" data-height=\"230\" itemprop=\"description\"\u003e\n\u003cdiv class=\"item-info\"\u003e\n\u003cdiv data-height=\"230\" class=\"item-excerpt trunc\" itemprop=\"description\"\u003e\n\u003cdiv class=\"item-info\"\u003e\n\u003cdiv class=\"item-excerpt trunc\" data-height=\"230\" itemprop=\"description\"\u003e\n\u003cdiv class=\"item-info\"\u003e\n\u003cdiv data-height=\"230\" class=\"item-excerpt trunc\" itemprop=\"description\"\u003e\n\u003cdiv class=\"item-info\"\u003e\n\u003cdiv data-height=\"230\" class=\"item-excerpt trunc\" itemprop=\"description\"\u003e\n\u003cdiv class=\"item-info\"\u003e\n\u003cdiv 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